Dictated 12/18/19

Hi, this is Dan Kennedy, on an appropriately snowy, winter December day in Ohio. I wanted to take a moment, to wish all our No B.S. Inner Circle members, family, community, friends, a Happy Holiday. Hope you have a great Christmas and are busy preparing for a great New Year.

Adam and the team are obviously doing a great job, Magnetic Marketing is in great hands, the members are being well served and there are lots of great things on the schedule for 2020. And I hope you will participate in all of them.

Adam and I both are hoping that my ever so slowly improving health will allow me to be somehow more actively contributing and involved in the coming year. So that is certainly our intent, as you know if you’ve haven’t been living in a led cave, I’ve been held hostage by some medical conditions, most recent complication requiring necessary surgery on my eyes, and so at the moment, I’m sort of functionally blind and yet, despite that I am gradually getting back to work, and getting back into the swing of things. So, I am looking forward to a much better year than the last six months have been for me. We are obviously in a great economy, and so, things are looking up for me, and I hope they are looking way up for you.

And again, I wish you a great holiday break, and a use of that time to get yourself organized for hopefully your best year ever, and a year of great involvement with us at No B.S. Inner Circle.

Thanks for all of your support, and cards, and letters, and all of that. I’m not individually responding, it’s a bit beyond me at the moment. But it doesn’t mean I don’t appreciate them, I do. And so, Merry Christmas, and a prosperous and productive New Year. Thanks again!



10/7/19 Update From dan kennedy


Dictated 10/7/19

There may be a MIRACLE in the making.  Please no premature elation but here are the facts: tests have shown the key markers of several of the worst of my convergent medical problems have normalized and additional tests have suggested a path forward and could restore my life to a functional level. Consequently I have been removed from hospice and have begun a new treatment regimen along with a rehab regimen the outcomes of both far from guaranteed. There will be more information within the next two to three weeks and I will have a lot more to say about all of this then.

Updates like this that are directly from me and can be accessed by everybody at or for those of you connected with Lillo-Kennedy from Pete Lillo. These are the only official sources.

So it is possible you have not seen the last of me yet. As always your prayers and good wishes are felt and appreciated.  I’ll release more news when it exists.


The second Personal letter from Dan Kennedy

DATE: 9/5/19

Hello from Dan,

First off THIS IS Me - two-finger typing propped up in my hospice bed,  Dog by my side. As I read and have been read over 700 plus mostly long, heartfelt, emotional letters received direct or forwarded from Vicky, Tonya, the NO BS office, Pete, Lee, etc. I am deeply moved and touched. 

I want to say a sincere Thank you for all of you who have taken the time and effort to share with me your thoughts. 

I discovered each and almost every one contains a dramatic, detail-rich story involving that person "extracting" and concentrating on just one or two of my/OUR Principles to change the trajectories of their lives in many different ways. These letters are NOT "testimonials." If you will read any dozen you will be as stunned and awestruck as I am.

I have realized THIS is the real Work, THESE are The Principles, these stories must be told, and who better to tell them to each other than YOU? NO B.S. Inner Circle must become all about THIS Body of Work; OUR Work. ..... a true tribe sharing our stories and learning together from each others stories. In 40 years I have never seen Principle revealing stories like these. NEVER.

I have had long conversations with Adam and Lee about the future for Magnetic Marketing and it is very important that Our Tribe go forth together supporting each other.  I have shared some new ideas of some new coaching programs and the direction of how I feel the business needs to go in so our students of entrepreneurial success --our Renegade Millionaire philosophy living life on our own terms can be expanded.  I want Adam to have more of our serious students teaching my life work because they learned it and have most importantly implemented it to create some extraordinary businesses.

As a planner I do have a large backlog and library of STUFF in the vault that should I leave is waiting to be used, and NO BS has a number of products that we have filmed and created and not brought to market yet, in a true Disneyesque fashion the vault is full and runneth over. 

So I urge you all to stay in OUR tribe and take my 40 year plus teachings and help each other.  

It’s a tough world out there and we need a community of Right Thinkers to keep us all on the path now more than ever and not fall into the trap that uninformed business owners often take not even knowing there is a better path a place to be. To quote Hugh Hefner from the Playboy Club “We are of good cheer because we are in here, not outside looking in.”   I want you all to remain in Good Cheer!!

 Thank you for your unparalleled outpouring of love and support. 


The First Personal letter from Dan Kennedy

DATE: 8/21/19

TO: Magnetic Marketing|No B.S. Inner Circle Members, “Lifers,” Friends and Advantage Family Members

I find myself in the unusual position of regretfully announcing my death. Usually people are having to do the opposite; deny rumors of their passage. I am writing this in Hospice after a 10 day maelstrom of multiple overlapping infections, surgical procedures, and diabetic and heart conditions. This set in motion an irreversible downward spiral and I am now on the final journey of no more than a few days before exit. Consequently I won’t be interacting here anymore.

I have a couple of things to say to you. First, it has been a great privilege to have worked for you, and with you, and to have had your interest and patronage. You have made it possible for me to do work that interests me, that I chose and that I felt meaningful and worthwhile. Second, I never thought of this as just a transactional business but also as a genuine relationship, a community, and a Movement.

As I said to you at the 2018 SuperConference in Orlando right after Adam Witty purchased GKIC, I never had a son, but if I had one, I would want it to be Adam because of his big heart, integrity, and commitment to help entrepreneurs grow. Adam and I have worked closely together for the past 12 years. He has integrated and used my teachings in his business so successfully that he is the person I place my confidence in to pick up where I am leaving off.

As I enter my final days, I hope OUR community, OUR TRIBE will stick together. Adam and the Magnetic Marketing|No B.S. Inner Circle team need YOU, now more than ever. Although I will no longer be with you, the community we have created together, the camaraderie we share, and the support we provide must continue. As my last request, please help me to keep our entrepreneurial community thriving to benefit you, your business, and entrepreneurs in the future.

All my best,


Update as of 8/28/19: No change in Dan's condition, he is still with us and still in hospice. The notes and tributes are being shared with him, and they are brightening his mood.

Update 8/22/19: Dan asked us to include 2 cartoons with his memo....


A Personal letter from adam witty


Dear Friends,
Date: 8/21/19

It is with a heavy heart that we acknowledge our dear friend Dan Kennedy’s critical condition. Words can not express the sadness that we all feel from this news. Dan is the Founder of our Magnetic Marketing|No B.S. Inner Circle community, a mentor to so many of us, and most importantly, a friend. Like you, Dan is a “rock” for my business.

As we work through this very difficult transition at Magnetic Marketing|No B.S. Inner Circle, we will continue executing upon the strategic plan that Dan was instrumental in creating. I, the entire Magnetic Marketing|No B.S. Inner Circle team, and the Advantage Family at large, are dedicated to preserving Dan’s legacy, amplifying his message, and sharing his teachings and education with entrepreneurs around the world for years to come.

In the days ahead, we will share with you our plans to honor Dan Kennedy and celebrate his life at the upcoming Growth Summit. Dan has positively impacted hundreds of thousands of entrepreneurs around the world. Because of Dan, our lives and businesses are better. There will be numerous ways for you to participate in celebrating Dan’s life.

When I spoke to Dan for the final time earlier today, I made a promise to him. I told Dan that because of HIS entrepreneurial legacy our tribe would stick together and grow. I told Dan that Magnetic Marketing|No B.S. Inner Circle would continue to be the place where entrepreneurs learn, grow, and prosper together.

Today, as we reflect upon this terrible news, I ask you to keep Dan, his wife Carla, and the entire Kennedy family in your thoughts and prayers. If you would like to send in a tribute, please do so here and we will share them with Carla, as she is reading those messages to Dan during his final moments.

God Bless Dan Kennedy and the positive impact he has had on each of our lives.

In Deep Sadness,

Adam Witty
Chief Executive Officer
Magnetic Marketing|No B.S. Inner Circle
Part of the Advantage Family